Advertising Minor USC

Advertising Minor USC
The Advertising minor, extended jointly by the Annenberg School of Journalism and the Marshall School of Business, is planned for students interested in building a career in or formulating a better understanding of the subject of advertising. It researches the key role brought by advertising in today global saving. At no time has advertisement been more successful or more contentious than it is today and this curriculum will research both the positives and negatives. Emphasis is identified during the program on both the practical accomplishments required to meet the necessitates of the marketplace and the theoretical underpinnings of those exercises.

Core courses
Introduction to Advertising
Advertising Copywriting
Advertising Media and Analysis
Advertising Design and Production

Annenberg School for Communication & Journalism
University of Southern California
3502 Watt Way
Los Angeles, CA 90089-0281
tel. (213) 740-6180
fax (213) 740-3772

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