Advertising college students

Advertising college students make hundreds of first-time, independent buying decisions decisions that will influence their preferences and purchasing habits for years to come.

But creating and executing a successful college marketing plan is no simple task. The ability to engage transient and elusive college students requires specialized skills, knowledge, and capabilities.consumption of mobile content has shown little growth; text messaging remains the most pervasive mobile content application; the perceived risks associated with receiving cell phone ads are not a significant barrier to ad acceptance; and the availability and use of cell phone still and video cameras has increased significantly.

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