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CURRICULUM
MODULE 1:
Concept of CRM
Importance and purpose of CRM
Customer Satisfaction, Loyalty & Value
Customer Retention & Relationships
CRM Implementation
Data Base Management
MODULE 2:
Marketing Management
COURSE DURATION
Programme Commencement : 2 batches – 1st July 2005 & 1st January, 2006
Duration : 6 months (extendable by 6 more months)
No. Of Semesters : 1
Registration Validity : 1 year - Students can submit assignments, exams and complete the course in 1 year.
Indian Resident Students
Registration Fees (Non Refundable) : Rs.500/-
Course Fees To be paid in a single installment only : Rs.7000/-
NRI/Foreign Nationals
Registration Fees (Non Refundable) : US $ 50
Course Fees To be paid in a single installment only : US $ 20
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CURRICULUM
MODULE 1:
Concept of CRM
Importance and purpose of CRM
Customer Satisfaction, Loyalty & Value
Customer Retention & Relationships
CRM Implementation
Data Base Management
MODULE 2:
Marketing Management
COURSE DURATION
Programme Commencement : 2 batches – 1st July 2005 & 1st January, 2006
Duration : 6 months (extendable by 6 more months)
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Postgraduate Diploma in Business Administration (PGDBA)
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sir/ mam i would like to know more abt this course on CRM, should u provide any placement assistance fr it and is there similar deploma in industiral marketing.
Comment by sandeep shinde